Small But Mighty - Marketing Moment
Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams.
Music by Sergio Prosvirini From Pixabay
Small But Mighty - Marketing Moment
Grounded Confidence: Navigating Slower Growth at Augurian
In this episode, I dive into how Augurian has been navigating slower-than-expected growth over the past 18 months.
Drawing on insights from Brené Brown's Dare to Lead, I discuss the importance of grounded confidence—staying true to your values, learning from challenges, and adapting to change.
We also explore three major trends affecting our industry, from high interest rates and declining marketing budgets to the plateau in internet adoption.
Finally, I share the key questions we’re asking ourselves to drive continuous improvement: What did we set out to do? What happened? What did we learn? How can we improve?
Tune in for real talk on leadership, resilience, and growth in uncertain times.