Small But Mighty - Marketing Moment
Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams.
Music by Sergio Prosvirini From Pixabay
Episodes
19 episodes
Showing up for our community: The Power of Voting
In this special episode, I’m sharing why being engaged in our community matters—and how voting is one of the most impactful ways to do that. From my own experiences volunteering and organizing, I’ve seen firsthand how stepping up s...
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2:49
Chunking for Success: How Breaking Down Big Goals Drives Momentum in Marketing and Beyond
In this episode, I talk about the power of “chunking”—a psychology concept introduced by George Miller in 1956—as a game-changer for managing complex goals in today’s fast-paced marketing landscape. I'll tell you about how our team...
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5:01
The Complexity of Winning and Losing: Lessons from the MN Lynx and Marketing KPIs
In this episode, we dive into the recent WNBA Championship, where the Minnesota Lynx fell short against the New York Liberty, and explore how this game got me thinking about the concept of winning and losing. Society often pushes u...
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3:01
Building Rich Lives Together
In this episode, I take a personal look at the story behind Monkey Island Ventures and the unique business partnership I’ve built with my lifelong friends, Colin Hirdman and Zack Steven. We’ve been in business together since 2005, and ...
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4:01
Grounded Confidence: Navigating Slower Growth at Augurian
In this episode, I dive into how Augurian has been navigating slower-than-expected growth over the past 18 months. Drawing on insights from Brené Brown's Dare to Lead, I discuss the importance of grounded confidence—staying tru...
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4:06
Lessons Learned From Living Overseas For 10 Years
In this episode of the "Small but Mighty Marketing Moment," I share the life-changing lessons I learned from a decade spent living and working in Montevideo, Uruguay, South America. Discover how embracing the art of leisure and red...
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3:51
Time Flies—Don’t Miss the Moments That Matter Most
In this episode of the Small but Mighty Marketing Moment, I take a step back and reflect on how quickly life moves—both personally and professionally. Whether it’s raising kids or building a business, the moments that shape us often pas...
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4:29
Proper Planning Prevents Poor Performance
In digital marketing you need equal parts hustle, creativity and fresh ideas, but without a good plan, you're sunk. In this episode of the Small but Mighty Marketing Moment, I talk about the power of the "5 P's"—Proper Planning Prevents Poor Pe...
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3:30
Do You Trust Your Data?
Is your data driving decisions or derailing them? 🌟The right data can fuel your marketing like nothing else—but only if it's clean, accurate, and everyone’s on the same page. In this episode, I share how to get your whole t...
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3:55
Own Your Process
In this episode I dive into a crucial element of marketing success—getting everyone in your organization aligned with your marketing process. The most successful teams are those who ensure that everyone, from top leaders to supporting depa...
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Season 1
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Episode 9
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5:10
Trust, Support, and a Willingness to Embrace Change
My daughter is taking a gap year to hit the road with her dog and live the "Van Life." 6 months of upgrading an ambulance and a reminder to support our children's dream even when they may be defying convention. Our role as parents ...
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Season 1
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Episode 9
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4:16
Boundaries and the Art of Saying No
Saying yes all of the time leads to building habits and expectations that become difficult to uphold. Today we're talking about strategies to say no, align on plans, and keep expectations in place.
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Season 1
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Episode 8
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4:13
Are You Getting the Feedback you Need?
Radical candor in small but mighty marketing teams; breaking down the four communication styles and specific marketing examples.
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Season 1
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Episode 7
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5:30
Get Control of Your Ad Accounts
The business never ensured that they had administrative access to their Google Ad accounts..... a cautionary tale.
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Season 1
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Episode 6
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3:11
Don't Let Things Outside of Your Control Bite You
Discussing the questions to ask to help manage stakeholder expectations and establish what you can influence within the situation.
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Season 1
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Episode 5
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4:05
Ride or Die KPI Chasing Organizations Lose
We hit 70% of our KPIs, BUT, here's what we learned about our product, our customers, our platform, our strategy and ROI, etc.Build learning organizations, where business insights are valued as much as the KPIs.
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Season 1
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Episode 4
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3:10
The Rewards of Volunteerism
Hey leaders, we need to be out and volunteering in our communities. It is super rewarding. Hear where I volunteer my time, how I chose my cause and how much of a blessing it has been for me.
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Season 1
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Episode 3
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4:18