Small But Mighty - Marketing Moment
Welcome to the ‘Small but Mighty Marketing Moment‘ where our CEO, Josh Becerra, shares short messages designed to help you cultivate the strength, wisdom and mindset necessary for having confidence in your work and in the world. Each one of these messages is based on years of working with marketing leaders from small but mighty marketing teams.
Music by Sergio Prosvirini From Pixabay
Small But Mighty - Marketing Moment
Chunking for Success: How Breaking Down Big Goals Drives Momentum in Marketing and Beyond
In this episode, I talk about the power of “chunking”—a psychology concept introduced by George Miller in 1956—as a game-changer for managing complex goals in today’s fast-paced marketing landscape.
I'll tell you about how our team at Augurian leverages chunking to align clients and teams through structured roadmaps, quarterly goals, and agile-inspired two-week sprints.
I dive into how these focused cycles keep us nimble, boost transparency, and foster trust.